No one can deny that online videos have gained more popularity. An average person watches 100 minutes per day of online video content. In addition, 9 out of 10 viewers want to see more videos from brands and businesses.
Thanks to smartphones and professional video editing software, anyone can create videos. It’s very easy to film and share short clips on TikTok, Instagram, and other social media channels.
But if you’re looking to create high-quality videos that’ll make you stand out, should you consider hiring a professional video editor on Gigslance? Learn what a professional video editor does and the benefits of hiring one.
What Does a Professional Video Editor Do?
Beyond combining clips together, a professional video editor has a lot of duties and responsibilities, which include the following:
- Crafting video storyboards with a script, shot list, or screenplay
- Integrating special effects and graphic elements
- Choosing music that aligns with the video content
- Combining raw footage, re-organizing shots to make sure there is a smooth transition and a logical sequence
- Performing color grading and eliminating faulty footage
Even if you can confidently post videos on social media, creating a high-quality video for businesses and clients is another challenge altogether. You’ll likely need a professional video editor to turn your raw footage into a compelling visual narrative.
What Are the Benefits of Hiring A Professional Video Editor?
Let’s take a look at the advantages of getting a professional video editor.
1. Save time
Professional video editors are equipped with the techniques essential to turn your raw footage into high-quality content quickly. They know the best way to combine footage to communicate your message.
No need to spend time watching different tutorials on complex editing techniques that require a steep learning curve. Instead, you can set deadlines and let the video editor do all the work for you.
2. Access to quality equipment and software
You probably rely on a smartphone and free video software to film and edit your videos. In contrast, professional video editors utilize high-tech camera equipment and top-tier editing software like Adobe Premiere Pro and Apple Final Cut Pro. Also, you won’t have to worry about choosing the right gear and software programs yourself.
3. Get good results
Professional video editors have likely collaborated with numerous brands and clients, so they have a broad perspective. This makes their feedback crucial to making your videos stand out and get more eyeballs.
Let’s say your goal is to create an irresistible product preview. On your own, you may be limited to shooting a static video of the product — and nothing else. But with a professional video editor, you’ll be able to present your product in a variety of creative ways.
4. Attract customers and clients
You can easily create short clips on YouTube — but self-edited videos aren’t usually enough to attract customers and clients. Creators publish high-quality videos every day, so you’ll need a professionally edited video to level the playing field and get on your customers’ radar.
A video editor can create eye-catching content tailored to your target audience. They can also offer tips and tricks for getting results in your video marketing campaigns.
Hiring a Professional Video Editor
Hiring a professional video editor that aligns with your goals and budget can be difficult without having the proper connections. After all, you want to find someone with experience, equipment, and proven results to make sure you’re getting your money’s worth.
The good news is that Gigslance has freelance video editors that can improve your videos with compelling editing and post-production. These experienced professionals can create explainer videos, travel vlogs, ads, and social media videos that will impress your target audience. We have hundreds of video editors that can help your business thrive.